About us

Founded on the island of Madeira, by mother and daughter, SAFIRA was born to provide quality, authenticity and sophistication.

Our journey began with a passion for fashion and the desire to create something unique and timeless . Each piece is carefully selected , with the aim of offering products that stand the test of time and passing trends.

We believe that fashion embodies stories and emotions . Our mission is to dress people authentically, without losing sight of social responsibility . That's why we make a point of supporting ethical production , ensuring that each piece is ethically produced , respecting workers' rights and using sustainable materials whenever possible.

Be the best version of yourself

We believe that fashion has the power to transform – not just what we wear, but also how we feel . Every piece we choose reflects our commitment to quality, style and authenticity, so you can express your identity with confidence and elegance.

More than just trends, we offer pieces that celebrate your essence , allowing you to stand out in a unique and sophisticated way. Because dressing well is an act of self-confidence.

Your best version starts here.

WE CARE

Brands

Each brand we choose is a statement of irreverence, quality, and responsibility, reflecting our commitment to work ethics and economic sustainability. We are proud to offer brands of national and international origin, all recognized for their superiority and distinction.

Fashion for everyone

Fashion is for everyone, and at Safira we celebrate diversity. We offer a diverse selection of pieces for men and women. women, with sizes that embrace different silhouettes, including plus size options. Because feeling good is the first step to being the best version of yourself.

Quality

We believe that true elegance lies in quality. Each piece we choose is carefully selected from brands renowned for their sophisticated design, premium materials and impeccable finishes.

Mission

At SAFIRA, our mission is to inspire you to be the best version of yourself, combining elegance, confidence and well-being. We offer high-quality fashion for men and women, providing a unique shopping experience. We are committed to ethical production and close, personalized service.

Because people who take care of themselves, take better care of others.